ഡിജിറ്റൽ മാർക്കറ്റിംഗ് കോഴ്സ് മലയാളം ട്യൂട്ടോറിയൽ

https://youtu.be/cXIZh8IL2eY

https://youtu.be/_OvbJ_hDLBs

https://youtu.be/Rs_-9cWy_bA

https://youtu.be/gvhN3F4ILUI

Sketch career Digital marketing course student review

Opportunity in Digital Marketing

What is Digital Marketing?

Digital marketing is the technique used for promoting products or services with the help of internet by using different digital technologies. It includes SEO (Search engine optimization) SMM (Social media marketing) SEM (Search engine marketing), Google Ad Words, Email marketing, web analytics.

Opportunity in Digital marketing

Digital marketing has become popular in India. Until 2010 people were stuck with traditional marketing. Better than traditional marketing (offline marketing)  Digital marketing is having more scope than traditional marketing now a days. Digital marketing is showing  your  presence in online. If your business profile is not present in online that shows  your business is diverting to your competitors because they are online.

Why Digital Marketing?

1. Presently the survey says that 1.5 lakhs career opportunity are there in Digital marketing.
2. A Digital marketer can be a entrepreneur, freelance worker or a person who work for a company.
3. People who knows content marketing and search engine marketing can grow their business easily.
4. Get paid more than your peers.

If you are a Digital Marketer you can work in this field as below job titles.

• Digital marketing manager.
• Digital marketing strategist
• SEO manager
• SEO analyst
• SEO executive
• Content marketing manager
• conent writers
• Inbound marketing managers
• Social media experts
• Search engine marketers
• copy writers

Modules in Digital Marketing 

•Content marketing.

•Search engine optimization.

•Search engine marketing.

•Social media marketing.

•Email marketing.

•Web analytics.

Learn Digital marketing Graphic design Photography and Video editing in ...

Grab hundreds of likes Facebook profile to page

When I see many fake videos thought of sharing a live video to grab Facebook likes watch this

Facebook likes in minutes

Top 10 best digital marketing tools.

Top 10 best digital marketing tools.

When it comes to acquiring target audience, it is extremely essential to know few tools which can improve your social media social success, search results success, and drive forward your email campaigns and general marketing efforts. Embark in the success of digital marketing using the following tools.

•   GetResponse : The first tool that can be resourceful for your business is GetResponse. This particular tool can be completely effective when you want to produce emails, webinars, landing page, marketing automation.  The best thing about this particular tool is that it provides varieties of services. One can do email marketing and at the same time create landing pages, track visitors, view website analytics, edit images, conduct online surveys and set auto-responders. This can make your business easier to get the response.

 •    Google Analytics: When you start your blog, you should keep a track on what keywords are driving more traffic or where from your visitors are coming, which page of your website is more popular etc. Well, rightly said, if you want to know everything about your traffic, install Google analytics which is an amazing tool that will yield in-depth knowledge about your visitor.

 •    Yoast SEO: SEO optimized content can bring more traffic, help to improve your SERPs. If you want to improve your SERPs, then you should not fail to download Yoast SEO. If your website is built in Wordpress, download Yoast SEO to get optimized content.

•    Ahrefs: Knowing how many backlinks are pointing to you website or which keyword is driving more traffic, how and what your competitors are doing can be all found using this online tool which can help marketing easier like never before.

•    Semrush: This is a powerful digital marketing tool which can help you choose the right keywords in a wise way. If you’re interested in learning more about your competitors, use this tool to find the top ranking content for any keyword.

•    Hootsuite: If you want to manage all your social media sites like Facebook, Linkedin, twitter from one single platform-HootSuite is the right place. Hootsuite features the following and makes digital marketing lot easier. Hootsuite provides you the facility to schedule your social media posts for later or to post to all social media sites within a matter of seconds. Track interaction and engagement from your twitter users, Facebook users, and other social network users is also available in Hootsuite.

•    Mailchimp: This is yet another great tool for digital marketers which can help you send bulk emails, connect your e-commerce store and sell products online.

•    Tableau Public: This phenomenal tool provides you a simple way to create graphs and data visualization without hiring mathematician or statisticians. Tableau Public is a free app which allows you to plug in your data and instantly produce beautiful visual representations.

•   Sidekick: If you could track your audience and know who is opening your emails, when, where and how many times- it would be great isn’t it? Sidekick is the right tool which will provide the solution to all your demands. This is one of the best digital marketing tools which can bring profound effect on your blog.

•  Pixlr: Hiring a graphic designer will definitely cost you a huge amount. But if you build the same designs using some online tool with affordable prices won’t that be great? Welcome to Pixlr which will help you design graphics, edit photos and tweak images for free

For Indepth Training On These Tools Visit Digital Marketing Training Institute in Bangalore

create website with wordpress through themeforest theme

Google Adwords - PPC part 1 up To Campaign level

Google Adwords(PPC) is the paid way of advertising in which advertisor will payon there keywords in order for their clickable ads to see in Googles search results

why you should use Adwords for advertising

1. There are very good benefits in adwords so that you are having total control over budget you can stop any time.
2. You are paying only forTargeted advertising.
3. Your campaigns are always measurable.
4. Pay only when your advertiser click on your Ads.
5. The places you can advertise through Google adwords is vast like 

• Search Network which is the first page you see ,when you type any thing on google.
• Search Partners like Yahoo,Msn,CNN etc
• Display Partners like Youtube,Gmail,Google+etc and Those Websites Joined Google Adsense alsoEarning

How to start with Google Adwords

First you leed to have a Gmail Account to sign into Adwords

Aftersign in first level is 

1 Account level

   In the account levelyou need to Fill up General settings and Billing Information

2 Campaign level

  In the campaign level you need to give 

• Campaign name
• Type of campaign you are running search network,search network with display,display networkonly,shopping,video,universal app campaign.athen always do select all features than standard.
• Select network.where you can also include Google search partners.
• Devices
• Location where u can include and exclude location onceyou go through youcan easily do this.This is where we Target location to the show ads.
• Language
• Bid strategy is were you chose what kind of payment you are ready to give  for ads like cost per click,cost per impression,cost per acquisition.
• Default bid price you are ready to pay for each ad results.
• Budget to fill monthly budget you are planning to pay on adwords foradvertising.
• Delivery method is the way of delivering ads.if you chosen standard it will move in a standard way.if chosen accelerated in this your ad will be shown in an accelerated way to show ads as fast on timing you given and finish money up.
• Ad extensions here you can ad extensions you needed to show in your ads like location,call,sitelinks etc.
• Advanced settings here you can do ad scheduling like you need to give date and timings when you want to show your Ads
• Ad delivery Ad rotation Frequency capping you can fill it easily by moving cursor to ?.
• Dynamic search ads give domain name and language.
• Campaign url option where you can do Tracking for your ads.

ALSO SEE ONE PRESENTATION