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Friday, January 22, 2016

SITE AUDIT


SITE AUDIT is the complete analysis of the website which will provide our whole website status

This is the first stage of work done by a Digital marketing professional when he take on the project There are different online tools to do site audit .
for eg: www.seositecheckup.com
           www.iwebchk.com
           www.woorank.com
           www.majestic.com


Factors to consider during site audit

Meta Title tag


Meta Description tag


Headings


Keyword

Alt attribute

Text/Html ratio


Internal links

Backlinks

Broken links

IP canonicalization

URL canonicalization

Robots.txt

Language attribute

Page speed

Social media presence

go with analysis of any websites you need to look into with the tools given above you can find all details of the factors given above with description

Some other tools to follow while content writing is

Plagarism checker: 

To see your content already available on website,dont put content if it is seen as available in this tool

Article spinner:

 If you like  to  spin some article so that you need to provide something you liked in other website and you need to submit it on your online content.even after doing this also check content with plagarism checker.this tool is suggested for spinning but read your content and find in appropriate words and change.


 

Saturday, January 9, 2016

OFFPAGE OPTIMISATION

OFFPAGE OPTIMISATION TECHNIQUES

OFFPAGE SEO is done by submitting your websites in other directories and providing back links

Directory submission

Directory submission is done by submitting your website totopquality directories like DMOZ,Yahoo,Zoominfo,Pegasus etc

Article submission 

Articlesubmissionisdoneby submitting your website to free article directories

Blog creation 

Create blogs in websites like wordpress and blogger and submit articles regarding your business and provede your website link there.also comment with your link on another blogs also.

Search Engine submission 

Submit your websites to search engines like Yahoo,Google,Msn etc

Social Media promotion 

Promote your website through socialmedia by creating page and providing back links.and also submit on comments eg Facebook,Twitter,LinkedIn etc

Video creation and sharing 

Create videos and share informationthrough Youtube Vimeo etc

Link building

Different kinds of link building are their like one way link building,two way link building,and three way. i onlysuggest to do one way link building that is by providing backlinks from other quality websites and blog